World wide coloursOur brightest and widest shades and hues. all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR™.Contrast. Unsurpassed.Pure blacks bring out extraordinary detail and depth. With Cognitive Processor XR™. the expressive power of QD-OLED is maximised.Screen speaker.sounds cinematicAs the story unfolds before your eyes. you’ll hear a sound track that precisely matches the action. Exactly like in the cinema.Best seat. Anywhere. Anytime.Just because your favourite seat is the sofa in the corner. why should that compromise your viewing? BRAVIA CAM™ recognises where you’re sitting and optimises settings accordingly.Game time. Be invincible.Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.Extending colour volume for our widest ever paletteMillions of individual. self-illuminating pixels. Billions of real-world colours. XR Triluminos Max™ delivers wide shades and hues. even in bright scenes.Pure blacks. Absolute brightness. Supreme contrast.Our brightest ever QD-OLED. With a temperature sensor. high luminance panel and heat diffusion sheet for dissipating heat. this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.Everything upscaled close to 4K qualityWhatever the content or source. images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.Less noise. Less blur. More clarity in every picture.XR Clear Image reduces noise utlilising zone division and dynamic frame analysis. and minimises blur.Intelligent motion processing for smooth. fast-moving actionXR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother. clearer action.Beautiful colours.Any angle.Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colours across all viewing angles.Less glare. Less reflection. That's immersion.Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.Sound from the screen. truly immersiveThe screen vibrates. turning every part of it into a speaker for powerful acoustics that perfectly match the picture.Where there's action. there's soundWith Acoustic Surface Audio +™. sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.All your entertainment upscaled to 3D surround soundXR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.Clear Voice.Precise dialogue.Voice Zoom 2™ detects voices. analyses them and improves their clarity. With enhanced filtering. ambient elements are suppressed so you can hear even faint TV dialogue clearly.Acoustic Center SyncWith Acoustic Center Sync. you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.Ready for 360 Spatial Sound PersonalizerTailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones. you can also get the simulated surround of 360 Spatial Sound.Control your Sony Audio effortlesslyWith an integrated UI. soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. Easily control features such as sound field and volume using the TV remote. no need to switch to your audio remote.Perfect for PlayStation®5Auto HDR Tone Mapping Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights. you’ll see fine details and true colours.Auto Genre Picture ModeBRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.One place for all your game settingsNever has it been easier to fine-tune your game status. settings and assist functions. All the essentials are at your fingertips for ease and comfort.Multi View.a game-changerImagine being able to play a game on one side of your screen while watching a YouTube walkthrough video on the other. Multi View lets you do just that. no extra display required.Dolby Vision® for gaming. Supported.This is how your game world should be. Incredibly vibrant colours. lifelike contrast in light and dark. intense brightness. With Dolby Vision®. gaming reaches a whole new level of depth and realism.What you want to watch all in one placeBrowse 700.000+ movies and TV episodes from across your
